Big Data Is Revolutionizing Marketing And Sales

Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains

Differentiating pricing strategies at the customer-product level and optimizing pricing using big data are becoming more achievable.

Big data is revolutionizing how companies attain greater customer responsiveness and gain greater customer insights

Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) and Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing.

Supported by Big Data and its affiliated technologies, it’s now possible to embed intelligence into contextual marketing

Forester found that big data analytics increases marketers’ ability to get beyond campaign execution and focus on how to make customer relationships more successful

Optimizing selling strategies and go-to-market plans using geoanalytics are starting to happen in the biopharma industry

58% of Chief Marketing Officers (CMOs) say search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today

Market leaders in ten industries Forbes Insights tracked in a recent survey are gaining greater customer engagement and customer loyalty through the use of advanced analytics and Big Data


Big Data is enabling enterprises to gain greater insights and actionable intelligence into each of the key drivers of their business

Customer Value Analytics (CVA) based on Big Data is making it possible for leading marketers to deliver consistent omnichannel customer experiences across all channels

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